A quick read, deceptively brief. None of the usual formula of using several examples to support a theory. This is a story about every business which you will be thinking about long after you close the back cover.
Business books are significantly more effective* when they are read in hardcopy. With its bright yellow cover, this one will be visible on your desk or dropped on the coffee table – it will be calling you to read it and implement the wisdom within!
*Big claim, based on donkey's years of experience.
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