Follow our hero as his business teeters. Clients are planning to jump ship. Mistakes are mounting up. And there is an internal revolt brewing.
This book is for young businesses as well as those businesses going through growth spurts.
Written as a fable, we introduce you to the concept of BRICK – a simple tool for finding out what is going wrong so you can make small changes.
You will discover simple but mighty tools that move you from being Inspector Clouseau to Sherlock Holmes.
In our decades of successfully helping companies to grow, become national brands, create new channels, expand overseas, trade/sell their companies and launch IPOs, we saw a common trait. The businesses that achieved these goals had founders who thought differently to founders who’s businesses didn’t. By the way, there is absolutely nothing wrong with either ways of thinking, just that the results are in different orbits.
Businesses that were not meeting expectations had founders who wanted everything easily, quickly and instantly. Whereas those businesses that did meet expectations had founders who invested in creating business built of brick.
“One minute of patience, ten years of peace.”
– Greek proverb
A quick read, deceptively brief. None of the usual formula of using several examples to support a theory. This is a story about every business which you will be thinking about long after you close the back cover.
Business books are significantly more effective* when they are read in hardcopy. With its bright yellow cover, this one will be visible on your desk or dropped on the coffee table – it will be calling you to read it and implement the wisdom within!
*Big claim, based on donkey's years of experience.
We want to help as many entrepreneurs and business owners as possible to build profitable and enduring businesses. There will be training, some sort of community and possibly cake. But you need to be on our mailing list to find out about it.
