Instead of employees waiting for the owner to make all the day-to-day operational decisions (as happens in straw and stick businesses), these are delegated to something that overcomes the potential for misinterpretation, short-cuts and distortion. If the owners are entrepreneurial, it is unlikely that they will enjoy creating a business built of brick, perceiving it as ZZZZZZZZZ, and yet many are smart enough to know that it is necessary. Just like a house built of brick, structure is the means of getting ‘what and how things need to be done’ out of the founders’ heads and onto paper. Once that has been achieved, every employee (no matter how many there are) can be clear about what they’re expected to do.
The goal is to eliminate reasons for the wolf to visit. Those who have done this well have built their business using BRICK:
The owner can now focus on working on the business.
A quick read, deceptively brief. None of the usual formula of using several examples to support a theory. This is a story about every business which you will be thinking about long after you close the back cover.
Business books are significantly more effective* when they are read in hardcopy. With its bright yellow cover, this one will be visible on your desk or dropped on the coffee table – it will be calling you to read it and implement the wisdom within!
*Big claim, based on donkey's years of experience.
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