[Zac dials a number that always picks up]
Zac
Hello, Mum.
Mum
Hello, dear. This is a pleasant surprise. Just got off the phone with your Liz. She’s asked me to join her and Ruth for a spot of lunch and some shopping tomorrow. Sounds like a celebration. You know Ruth’s Graham? Well apparently his company is doing really, really well and he just got a big bonus, so he told Ruth to go and spoil herself, Isn’t that good of him?
Are you still there, dear?
Zac
Yes, Mum.
[Yeah! yeah! yeah! You know I’m not a bad person, right. I know mum means well. She just harps on about how wonderful everyone outside our family is, especially Graham.]
Remember that I’m taking you to your weekly hospital appointment.
Mum
You’re always so busy, I feel bad bothering you. I can always get a taxi. Is everything OK? You sound a bit flat.
Zac
Yes, mum. I’m fine. It won’t be any bother.
Listen, I have another call coming in. See you then. Bye.
Radio: ….traffic news just in. There has been a three-car pileup on the inside lane of the M30 eastbound, just before junction 21. Expect delays.
Zac
Urzzz …
A quick read, deceptively brief. None of the usual formula of using several examples to support a theory. This is a story about every business which you will be thinking about long after you close the back cover.
Business books are significantly more effective* when they are read in hardcopy. With its bright yellow cover, this one will be visible on your desk or dropped on the coffee table – it will be calling you to read it and implement the wisdom within!
*Big claim, based on donkey's years of experience.
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